Introduction to PR for IROs
Participants in this course will understand the 5Ws in PR: Who their PR colleagues are, What their function is, When participants may need to interact with the PR team, Where PR and IR need to coordinate, and Why participants need to work with the PR department to bolster investor relations. Participants will be equipped with the knowledge to identify different types of PR stories and assess their implications on investor relations. We will also consider how to operate in both steady-state and crisis PR scenarios.
What will I gain?
This course is aimed at new and experienced IR professionals who are looking to expand their knowledge of, and engagement with, the broader communications environment.
No prior knowledge of PR is required.
Course tutor: Lorraine Rees
Lorraine established IR-connect as a new investor relations consultancy in 2015. Prior to that she had been IR Director at Standard Life plc, Head of IR at The Phoenix Group, and an equity analyst at Exane BNP Paribas. She originally trained as a chartered accountant, and has also worked in strategy, corporate finance and banking.
- Overview of the PR world
- How to identify and build good PR stories
- Alignment of PR and IR
- IR, PR and crisis management