Integrating IR, PR and Communications
What does PR have to do with IR? Why should IROs worry about the reputation of their business and work with the PR team to build and protect it?
This half-day course focuses on the interaction between PR and IR – explaining the 5 Ws of PR:
Who your PR colleagues are
What their function is
Where PR and IR need to coordinate,
When you may need to interact with them
Why working with the PR department will bolster Investor Relations.
You will learn how to identify different types of PR stories and assess their implications on investor relations – and on a company’s valuation.
You will discover how to work with the PR team day-to-day – and during crisis situations, when the future of the company is under threat.
The course will also look at the regulations around announcements, analyst and investor engagement with the media and other practical aspects from an IR perspective.
Who should attend?
This course is aimed at new and experienced IR professionals who would like to expand their knowledge of, and engagement with, the broader communications environment.
What will I gain?
- An insight into how PR works and the key stakeholders
- An understanding of the impact of media coverage on a companys reputation - and why this matters to IR
- A practical guide to the areas where PR and IR need to coordinate
- The ability to identify different types of PR stories and to assess their implications for IR
This course is co-tutored by Ann Wright and Lorraine Rees to ensure the PR and IR perspectives are both fully addressed.
Working together, Ann and Lorraine, combine their wealth of experience into a practical IR course providing IRO's with the knowledge and tools to work effectively with their communications colleagues and PR advisors.
Course tutor: Ann Wright
Ann has a strong track record as a journalist both in newspapers and the BBC, and now runs a media consultancy and training company. Her experience enables her to provide a comprehensive introduction to the world of PR - both positive and negative, when companies are facing crisis situations which damage their reuptation and threaten their future. She has worked with clients including Nestle, PwC, Euromoney and Institutional Investor.
Course tutor: Lorraine Rees - MD, IR-connect
Lorraine established the IR-connect consultancy in 2015 which specialises in IR for IPOs, and personalised IR mentoring for executive and non-executive directors, IR Directors and IROs. She runs a number of courses for the IR Society including the Diploma modules. Prior to setting up her consultancy company, she was IR Director at Standard Life plc, Head of IR at The Phoenix Group, and an equity analyst at Exane BNP Paribas. She originally trained as a chartered accountant, and has also worked in strategy, corporate finance, private equity and banking.
- Opening discussion
- Question – can you identify a scenario where you have seen a media story have a significant impact on the market?
- Overview of the PR world
- Principles of PR – what it is, and what it means for investor relations
- Practical aspects
- How to identify and build good PR stories
- Pro-active PR and IR alignment
- IR, PR and crisis management
- Wrap up