Strategic approach to corporate messaging: Convergence of IR and Financial PR

This interactive course looks at how Financial PR has evolved from being task-focused on financial results or soliciting press coverage to being integral to the corporate positioning with the capital markets. You will hear from experienced PR professionals together with former journalists and in-house IROs with practical advice as to how to develop a more strategic approach to messaging to a wider audience. It will also look at the challenges of putting a strategic framework around social and digital media and how to keep strategic positioning in mind even in a crisis.

We are in the process of finalising the next date for this course

Please check back regularly as we will confirm the date as soon as possible. If you would like further information on the content of this course in the meantime please contact tara.hogg@irs.org.uk.

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