Strategic approach to corporate messaging: convergence of IR and Financial PR

This interactive course looks at how Financial PR has evolved from being task-focused on financial results or soliciting press coverage to being integral to the corporate positioning with the capital markets. You will hear from experienced PR professionals together with former journalists and in-house IROs with practical advice as to how to develop a more strategic approach to messaging to a wider audience. It will also look at the challenges of putting a strategic framework around social and digital media and how to keep strategic positioning in mind even in a crisis.

Aim
This interactive course looks at how Financial PR has evolved from being task-focused on financial results or soliciting press coverage to being integral to the corporate positioning with the capital markets. You will hear from experienced PR professionals together with former journalists and in-house IROs with practical advice as to how to develop a more strategic approach to messaging to a wider audience. It will also look at the challenges of putting a strategic framework around social and digital media and how to keep strategic positioning in mind even in a crisis.

Who should attend
The course is targeted at those with either IR or Financial PR experience who are looking to improve their skills and better align the two disciplines. It is especially relevant for those who are in, or preparing for, a role managing both functions.
 

Course tutor: Reg Hoare

Managing Director - MHP

Reg is a Managing Director of MHP, a leading Financial PR and IR consultancy. Reg joined Hogarth in 2010 (Hogarth becoming part of MHP), having previously worked for Smithfield and Weber Shandwick and its predecessor business Ludgate Communications. Between 1983 and 1995 Reg was a stockbroker with W Greenwell, SG Warburg Securities and Nomura International. He has been a member of the Investor Relations Society for many years, sitting on both its membership and events committees and is currently Chairman of the new Corporate Affairs Committee. Reg has an honours degree in Politics from the University of Bristol.

Guest speaker: Reg Hoare

Managing Director - MHP

Reg is a Managing Director of MHP, a leading Financial PR and IR consultancy. Reg joined Hogarth in 2010 (Hogarth becoming part of MHP), having previously worked for Smithfield and Weber Shandwick and its predecessor business Ludgate Communications. Between 1983 and 1995 Reg was a stockbroker with W Greenwell, SG Warburg Securities and Nomura International. He has been a member of the Investor Relations Society for many years, sitting on both its membership and events committees and is currently Chairman of the new Corporate Affairs Committee. Reg has an honours degree in Politics from the University of Bristol.

Book now
  • IR Society members (£319 + VAT)
    £382.80
  • IR Society Premium members (course allowance included in membership package)
    £0
  • Non-members (£469 + VAT)
    £562.80

Excellent course!

Course level

Advanced IR

Location

Central London

Course dates

8 July
9.00am to 1.00pm

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