How Asia views the West - Bell Pottinger

Our survey of the Asian financial community, “How Asia sees the West”, includes the views of top investors, sellside analysts and corporates in Hong Kong, Singapore and Kuala Lumpur. Despite the political uncertainty in the UK, we found a notable rise in investment interest in the UK, with nearly two thirds of respondents not regarding Brexit as a major obstacle.

Our survey of the Asian financial community, “How Asia sees the West”, includes the views of top investors, sellside analysts and corporates in Hong Kong, Singapore and Kuala Lumpur. Despite the political uncertainty in the UK, we found a notable rise in investment interest in the UK, with nearly two thirds of respondents not regarding Brexit as a major obstacle.

Outside of the UK, interest in the US has increased in the last year, whereas there was coolness on the Eurozone, with 60% of respondents expecting further countries to exit the EU. Generally, the respondents were cautious on their home markets as well as on China, due to concerns about global protectionism. This positive stance towards the UK, as well as the fact that the appetite of Asian investors for global equities has risen in the last year,  would suggest an opportunity for UK companies to find increased investment.

Yet in spite of this interest, it seems that UK companies have become less – not more – visible to Asian investors. Asian companies also said that they are seeing less interest from international investors, especially in their home market, which suggests a need to consider more corporate activity outside Asia.

In the survey we also examined the changing relationship between the brokers and investors in Asia. Although this is not directly impacted by the MiFID ll regulation, many of the same themes emerged  -a visible decline in sellside analyst coverage, investors increasingly going direct to IROs, brokers less involved in corporate access. Several respondents, especially those working for international companies, thought that they would be indirectly impacted by the  MiFID ll regulation.

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About Bell Pottinger
Bell Pottinger is a leading integrated, international corporate reputation agency. We help shape our clients’ reputations, engage with diverse stakeholders across multiple channels, tell effective stories and run creative campaigns
to enhance their brand and deliver commercial success. We have a wide network of offices across Asia and the Middle-East, as well as London. 

Formed in 1987, we became a partnership in 2012 following the completion of a management buyout from Chime PLC. Partnership sits at the heart of how we work with our clients and how we work internally.

Our approach is built on the belief that an integrated communications programme, based on a strong understanding of all a client’s stakeholders, is invaluable to organisations of all sizes and structures.

Published 3 April, 2017

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