Integrated Reporting: Measurement Matters - Salterbaxter

Many reporters certainly now know what integrated reporting is, and there are some great examples out there. But, having looked at the best integrated reports the world has to offer, we sense that a divide is opening up – one at least as big as that between companies who spurn integration, and those who embrace it. And that divide is the measurement of outcomes.

Everyone’s talking about integrated reporting. But not everyone has realised that there’s a new divide opening up within the integrated reporting movement.

It seems clear to us that the integrated reporters who show, rather than tell (and use the lens of the ‘capitals’ to do so), are the only ones able to truly convince their stakeholders that their company is doing something different. These reporters are:

– Aligning performance with the capitals
– Using the capitals to measure performance
– Measuring the unmeasurable
– Treating the capitals as connected stocks of value

In 'Integrated reporting: measurement matters', we show how these techniques are bringing us closer to the kind of meaningful integrated reporting envisioned by the IIRC.

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About Salterbaxter
Salterbaxter helps business and brands step up to the challenge of the changing relationship between business and society. We combine strategy, sustainability and creative communications to help drive change, support commercial objectives and connect with external and internal audiences. Every client, company and ambition is different, so we take a bespoke approach, blending our clients’ needs with sector-specific expertise, insight and methodologies from our extensive experience.


Published 18 April, 2016

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‘Scrap quarterly reporting - it’s noisy and distracting. Less can be more. It is not aligned to the 3 or 5 year lon……

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