Building the investment case: analysis across the FTSE 350 and AIM 50 – Design Portfolio

Despite the growing importance of the investment case, many corporates are still unsure how to present their own. Our latest whitepaper, aims to shed light on best practice investment cases. Gathering key data from FTSE350 and AIM 50 corporate websites, annual reports and investor presentations, we demonstrate how companies are currently addressing their investment case, if at all, and how this has changed over the last three years. Is there still a lack of consistency between the corporate website and the annual report?

Download Building the investment case: analysis across the FTSE 350 and AIM 50 – Design Portfolio

An investment case is an integral part of a company’s corporate communications. It can help demonstrate the purpose of the business, the market position and any future plans for development. Put simply, the investment case answers the question on every investor’s mind:

“Why should I invest?”

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About Design Portfolio

Design Portfolio is an established and independent corporate communications agency, founded nearly 30 years ago.

We support a wide variety of businesses, ranging from private, Small Cap and AIM, all the way through to FTSE 100. We are sector agnostic, communicating corporate stories, compelling narratives and convincing messages for all stages of growth across multiple channels.

Our 60+ team delivers specialised solutions in seven core areas:

Annual reports
Corporate websites
Corporate branding
Investor presentations
Video and animation
Internal communications
Sustainability communications

We offer a blend of considered creativity and consultancy, delivered by expert teams through a local, personal and hands-on service.

To find out more about how Design Portfolio can help you, please email us:

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Published 4 December, 2018

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