Generative Engine Optimisation (GEO): a Practical Guide

As investors, analysts and other stakeholders increasingly use generative AI to find and interpret company information, Generative Engine Optimisation (GEO) is becoming an important consideration for IR teams.

Following the publication of our GEO Checklist last year, the IR Society’s AI Working Group has produced a new practical guide showing how some leading companies are already putting these principles into practice.