WP - Auditing Your Financial Narrative in the AI Era

EQ Notified

As AI answer engines increasingly shape how investors research and evaluate companies, IR teams need visibility into how their disclosures are being interpreted. This practical guide outlines a framework for conducting an AI perception study, allowing organizations to assess how AI platforms summarize financial performance, business drivers, risks, guidance, and investment thesis. Readers will learn how to identify content gaps, evaluate source attribution, monitor changes over time, and strengthen the information AI systems rely on when generating answers. By regularly auditing AI-generated responses, companies can better ensure their intended narrative is accurately represented across the channels investors increasingly use for research.