IR Webinar: The Future of Sell-side Research
Sell-side research has been through a tumultuous few years since MIFID II mandated unbundled pricing in 2018. This resulted in institutions slashing their research budgets, which in turn impacted coverage levels and research quality. These changes are now being part reversed but there is more uncertainty on the horizon with the rise in Artificial Intelligence and it remains to be seen whether this will help, hinder or replace traditional equity research. In this 1-hour webinar we’ll be inviting representatives from the sell-side, buy-side and investor relations to discuss what the future might hold for sell-side research and what this might means for corporates trying to get their investment case more widely understood.
Moderator: Claire Mogford

Head of Investor Relations, Segro
Chair of the Events Committee.
Claire joined SEGRO as head of IR in 2018. Prior to this she spent 10 years working in corporate access origination roles at first Goldman Sachs and then Exane BNP Paribas with a focus on banks, insurance and real estate. She started her career on the equity graduate scheme at Goldman Sachs.
Guest speaker: Tim Barrett
Research Analyst, Deutsche Bank AG
Photo & bio to follow.
Guest speaker: Victoria Buxton

Group Head of Investor Relations, BAT
Victoria joined BAT’s Investor Relations team in February 2020 and was appointed Group Head of Investor Relations in 2022. In this role, she leads the company’s financial communication and strategic engagement with the investment community, reporting directly to the Chief Financial Officer.
With over two decades of experience in global equity markets—particularly within the consumer sector—Victoria has held a number of senior buy and sell side positions at UBS Global Asset Management, Millennium Capital Partners, and Lehman Brothers. Victoria is a Chartered Accountant, qualifying while working in Audit and Transaction Services for PwC in London and Sydney. Victoria has a MA in Geography from Oxford University.
Guest speaker: Stuart Ford

Senior Vice President, Head of Investor Relations, InterContinental Hotels Group PLC (IHG)
Stuart joined IHG Hotels & Resorts (LON:IHG, NYSE:IHG, ADRs), the global hospitality company, in April 2020 as Head of Investor Relations. Stuart is responsible for IHG's relationship with institutional investors and City research analysts. This includes reporting the Group’s overall financial and operational performance, together with updates across other significant commercial and strategic developments. Stuart looks after IHG’s corporate access programmes and investor targeting, as well as supporting all other corporate communication and publication areas connected to IHG’s investor stakeholders.
Before IHG, Stuart was Head of Investor Relations at Serco Group plc, a leading provider of public services to governments around the world. Stuart previously led the Investor Relations function of Home Retail Group plc, as part of a decade of IR experience that began at former FTSE 30 conglomerate GUS plc, the previous parent company of Burberry, Home Retail and Experian. Stuart is a Chartered Accountant, qualifying during his time with the business consulting division of Arthur Andersen. Stuart was an Andersen Scholar, working for the firm prior to and during his Business Management degree from King’s College London.
Guest speaker: Simon Hales
MD – Head of European Staples Research, Citi
Photo & bio to follow.
Dates
- 12.00pm to 1.00pm Friday 4 July, 2025
Location
- Online - Zoom
Open to Members and Non-members
- Free to members
£0 - Non-members - £25+VAT
£30