Strategic approach to corporate messaging: Convergence of IR and Financial PR
This interactive course looks at how Financial PR has evolved from being task-focused on financial results or soliciting press coverage to being integral to the corporate positioning with the capital markets. You will hear from experienced PR professionals together with former journalists and in-house IROs with practical advice as to how to develop a more strategic approach to messaging to a wider audience. It will also look at the challenges of putting a strategic framework around social and digital media and how to keep strategic positioning in mind even in a crisis.
During this unprecedented time this course will be taking place online. From the 1st April will wil be offering 'early bird' prices on all our courses, further information can be seen here. Please contact Jessica Hyett if you have any questions.