Understanding investors, analysts and the financial media: Developing your key IR stakeholders

This half-day course, presented by senior practitioners, helps IR professionals build stronger relationships with their key stakeholders, through developing a better understanding of the priorities for an IR function. It explores the day-to-day roles within fund management, sell-side, and advisory firms as well as the media and their expectations of IR. This course builds on aspects covered in the Introduction to IR and the financial markets course.

Who should attend?

  • Those who have attended the Introdution to IR and Financial Markets course
  • New/Junior IRO's 
  • Those wanting to build stronger relationships with stakeholders and learn more about the workings of their city advisors

What will I gain?

  • In-depth insight into the workings of city advisers
  • Advice on how best to build stronger relationships with these key stakeholders

Course tutor: Diane Faulks - Targeting



Diane is a Fellow of the Investor Relations Society. She is an IR specialist with over 25 years’ experience gained in a variety of disciplines including corporate in-house, consultancy and banking. Understanding, attracting and engaging with appropriate shareholders has been a key part of IR experience. During 10 years spent in-house she was involved in developing strategies to increase and improve two way communication with shareholders. She has dealt with investors from all regions, investment styles and size. During 14 years with Citi Depositary Receipts’ Diane advised clients on cross border communication during listing, capital raising and shareholder expansion. She has been a member of the IR Society since 1994, a board director from 2000-2006 and Chairman of the Society from 2003-2005.


  • Welcome and introduction 
  • Structure of financial markets 
  • The role of the sell-side
  • The role of external advisors involved in IR
  • The role of the fund manager
  • The role of the media
  • Conclusion
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Course level

Core courses



CPD points


Course dates

7 July 2021
9.00am to 12.30pm

  • IR Society members (£339 + VAT)
  • IR Society Premium members (course allowance included in membership package)
  • Non-members (£469 +VAT)
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Our final day of The Investor Relations Society Annual Conference & Festival of IR. Plenty of content and our live… twitter.com/i/web/status/1…

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