Introducing Your New Investor Relations Society
Over the last 12 months we have undertaken an extensive research project, examining our purpose, vision and values (and even our name!) to make sure that they are all still fit for purpose, and today we are delighted to reveal one of the key outcomes from this work - our new brand identity!
Our Logo: A Visual Manifestation of Purpose
Our new logo is more than a visual update. It is a carefully considered representation of the forces that propel us forward. The three interlocking, inward-facing shapes are more than graphic elements —they are a visual metaphor for the essential pillars of our Society:
• The Society:
At the heart of our icon lies The Investor Relations Society itself, serving as the anchor and guiding force for our profession. This central element embodies our commitment to thought leadership, advocacy, and strategic direction. The deep blue gradient at its core signifies the depth of our expertise and the enduring trust we have built over time. As The Society, we are steadfast in our pursuit of excellence, continuously advancing standards and championing the long-term success of our members.
• Our Members:
Encircling the core are the individuals who make up our vibrant community. Our members are the catalysts for change—talented, forward-thinking professionals who drive the industry forward through their expertise, passion, and commitment to collaboration. The lighter blue gradients that represent our members reflect a culture of mentorship, growth, and support. Here, every voice matters, and every member is empowered to contribute to our collective vision.
• The Industry:
Facing inward and completing the trio is the symbol of the wider investor relations industry and the global markets we serve. This element represents our outward looking perspective and our dedication to influencing and responding to the evolving needs of the business and financial ecosystems. The lighter blue tones at the edge of the logo speak to our expansive reach and the transformative impact we have across industries, economies, and geographies.
Together, we are building a future where investor relations is recognised as a vital, dynamic, and influential profession. We invite you to join us on this journey—because when vision, innovation, and influence converge, there are no limits to what we can achieve.
Published 11 November, 2025