AIM 100 reporting: Seeing a bigger picture - Emperor

Our latest research into AIM 100 corporate reporting finds more integrated and authentic storytelling, with a strong focus on the future.

Download AIM 100 reporting: Seeing a bigger picture - Emperor

This is an exciting time for AIM reporting. The AIM market itself is booming and while the COVID-19 pandemic made 2020 anything but business as usual, companies have a chance to break free of the traditional focus on short-term financial performance.

Meanwhile, sustainability has risen rapidly up the agenda, with issues such as climate change, employee wellbeing and diversity and inclusion now key areas of focus for investors and other stakeholders.

In our latest review of AIM 100 annual reporting, we have identified the following six key trends:
1. Holistic storytelling
2. Future-focused reporting
3. More show, less tell with performance
4. Taking sustainability seriously
5. Governance disclosure remains static
6. Changing audiences, familiar channels


About Emperor

Emperor is one of the UK’s leading employee-owned strategic creative communications agencies. We turn ambition into success through the power of clear, confident and consistent communications for listed and private companies.

Emperor is a specialist in reporting, sustainability, brand and employee engagement; and experts in getting the most from integrated media and channels.

Find us in London, Edinburgh, Manchester, Warwick and Dubai. Celebrating 25 years in business this year, we've grown to employ over 240 diverse, talented and experienced people across a national and international network.

Contact Details

Rachel Crossley
Senior Reporting Consultant
020 7729 9090

Published 7 September, 2021