Communicating your equity story through and beyond the pandemic crisis - Fairvue Partners
As we adjust to the ‘new normal’, the investment community is assessing the long-term impact on companies and their ability to operate within a changed world. The onus will fall on issuers across the board to redefine their strategic and operational approach. In this paper, we explore how issuers can be effective in communicating by adopting a modular approach through and beyond the pandemic crisis.
It outlines the motivations of investors in price discovery mode as well as their expected shift in focus over time. We also assess the ability utilise strategic IR as an accelerator to capture institutional capital prior to discussing the impact of shared values and sustainability on long term value creation.
About Fairvue Partners
Fairvue is a strategic financial communications and investor relations advisory firm. It supports debt and equity issuers devise and implement effective communications and engagement strategies to support their capital market goals. We adopt an analytical approach to get to the heart of our clients’ ambitions and challenges and deliver meaningful and measurable results.
Fairvue has a diverse client base who share our ambition to use capital markets communications as a strategic competitive advantage. We seek to enhance the understanding of the business in the investment community while addressing concerns, building confidence and ultimately devising the best investment proposition.
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Published 14 April, 2020