If investors were in charge of reporting - MerchantCantos
The reporting landscape has changed rapidly over the last decade and the role of the annual report is in the spotlight again. As the trend towards ‘no frills’ reporting gathers momentum, it is time to take a step back and ask what exactly do investors want from reporting. It is why we commissioned this independent study, and why we believe the results will be of great interest to corporate communicators.
One of our key findings is that the annual report is still considered to be the most important – and most credible – source of information about a company. With new technologies increasingly shaping the way investors receive information, we believe now is the time for companies to rethink how they engage with investors.
MerchantCantos are an award-winning creative communications agency with a global reach. Offering advice and creativity across Brand, Investor Communications, Employee Engagement & Sustainability. We understand how business works.
Our purpose is simple: to maximise engagement with the audiences that matter most to our clients. How? By making the complex clear, the corporate creative, and the message compelling. We bring a global, creative perspective to communications challenges – from offices in Europe, North America, Asia and the Gulf. We are built for the fast-moving world of our clients: a unique mix of thinkers, designers, developers and filmmakers who take a fresh, creative approach to business issues and are passionate about doing great work. Our culture is underpinned by four core values: Attentive, Collaborative, Positive and Creative. We put clients first – always; we strive to find a fresh point of view; we proactively engage with each other to do more for our clients; and we look for solutions not problems.
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Published 6 December, 2019