The battle for annual reporting: what audiences really want from your report - RY
An unlikely battle has been brewing for the future of the annual report. For some, reporting should focus on communicating information transparently to investors and analysts. For others, it offers an opportunity to tell a company’s story. So what exactly does the future hold for reporting? We wanted definitive answers, so we spoke to 1,000 ‘informed citizens’ and business leaders to find out how and why they use reporting.
An unlikely battle has been brewing for the future of the annual report. For some, reporting is about communicating information transparently to investors. For others, it’s an opportunity to tell a company’s story.
Which, if either, should prevail? To find out we spoke 1000 ‘informed citizens’ and business leaders to uncover how and why audiences really use reporting.
The results were startling. We found that reporting’s audiences are far more diverse, engaged and complex than previously envisaged. Download ‘the battle for annual reporting’ for unparalleled insight into the needs of reporting audiences and for more on:
- Reporting’s real audiences – beyond just investors
- Why audiences read your reports
- What they expect from reporting
- How your reporting can stay fit for purpose
About Radley Yeldar
Radley Yeldar is an award-winning, independent, London and Birmingham-based creative consultancy. Our 200-strong team of specialists has been helping to create a world that believes in business for over 30 years, through a unique blend of business and strategic integrated services – including employee engagement, reporting, sustainability, brand positioning and identity, purpose and more – all brought to life through film, campaigns, experiences, print, digital content and platforms. Evidence times inspiration is the new formula for success in a changing world and everyone needs something to believe in. So let’s get started.
Published 24 January, 2020