Demystifying company accounts and valuations - Module One and Module Two

If you are working in IR or financial PR you need to understand financial statements and be able to answer questions from analysts, investors and the financial press. This two part course will help you achieve this by providing foundation knowledge in understanding a set of accounts. Please note all dates shown are FIRST DATE OF TWO DAY COURSE.

Module One
This course is designed for people who have no formal accounting training. It caters for practitioners who need to communicate with the financial markets and would be of enormous benefit to anyone handling financial information such as annual and interim reports. No financial expertise is assumed. It is relevant to anyone studying for the CIR qualification.

Module Two
IR practitioners and those who already have a sound grasp of basic accounting concepts who want to understand in more depth how financial analysts and investors look at companies. It is not necessary to have a financial background to benefit from the course; however, participants should have completed Module One of the course - *see dates below - or have an equivalent understanding of accounts.

What will I gain?

Module One will clearly explain accounting jargon, together with the relevance and limitations of financial statements. You will learn how to identify which key numbers are important in communicating your company’s story and the issues that need explaining.

Module Two will apply this foundation knowledge to understanding what really influences valuation of companies; both financial and non-financial factors. It will give an introduction to the key principles behind valuation methods and a comprehensible explanation of Discounted Cash Flow and what factors influence it. Cost of capital will be clearly explained and we will discuss how analysts really use and interpret financial information.

A Q&A session with a guest speaker from the City will provide an invaluable insight into which factors really make a difference from a practical perspective.

Excellent, jargon free teaching with plenty of time for examples and discussion. Very grounded in the real world of IR / accounting.

Excellent course - I now have a much fuller understanding of accounts and valuations. Very helpful.

Really enjoyed the structure of the course. Concise but very informative. Great use of real life examples which made complicated topics easier to understand such as the different ratios used.

Course tutor: Deborah Morton-Dare


Deborah specialises in financial training for all levels from beginners to advanced. She presents a comprehensive range of courses to a diverse range of corporate clients and financial institutions and specialises in making complex technical subjects comprehensible. 

Deborah qualified as a Chartered Accountant with Arthur Young and then worked in Corporate Finance gaining wide ranging experience in a variety of corporate and financial institutions. She then worked as a financial consultant to companies assisting them in raising finance and structuring.

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Course level

Core IR Skills


Central London

CPD points

40 per day

Course dates

11 October 2017
9.30am to 4.30pm

6 February 2018
9.30am to 4.30pm

12 June 2018
9.30am to 4.30pm

11 September 2018
9.30am to 4.30pm

14 November 2018
9.30am to 4.30pm

  • IR Society members (£838 + VAT)
  • IR Society Premium members (course allowance included in membership package)
  • Non-members (£1198 + VAT)
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What is Mifid II and how will it affect EU’s financial industry?… via @FT