The Modern Retail Investor - Sociables Express

The role of social media in financial markets is poised to grow even more prominent in the future. Financial literacy and investor education will become increasingly crucial to mitigate the risks associated with this new era of trading. For treasuries, investors, and financial professionals alike, comprehending and actively employing social media platforms will be essential for navigating the markets of tomorrow.

Download The Modern Retail Investor - Sociables Express

The UK is home to 56.2 million active social media users as of January 2024 – 82.8 per cent of the population. Social media can move markets and influence investment decisions. Platforms like X (Twitter), TikTok and Reddit have significant digital trading communities promoting stocks. Most UK companies don't utlise these communities.

The tech-savvy modern investor is informed and empowered by the information age, particularly social media and has a strong appetite for risk. By leveraging these channels, firms can build awareness, share company insights, and foster a sense of community among their investors. It is critical to get the social media strategy right, because it has the power to either make or break a company's stock.

About Sociables Express

Sociables Express specialises in professional services and advisory at the intersection of capital markets and retail investor relations. With a foundation built on over 30 years of combined experience in investment banking and capital markets, our team provides expert guidance to help companies effectively engage retail investors and achieve their financial goals. 

Sociables Express aims to be at the forefront of a retail investing revolution in the UK, aiming to integrate the public with the market. Our goal is to achieve a market-based redistribution of wealth and establish a society where individuals have a genuine sense of ownership. 

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Contact Details

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contact@sociablesexpress.com

Published 3 April, 2025